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Client: Chicco
Year: 2012

The awareness of stepping into an extraordinary world where imagination and creativity are the main premises, it’s the interesting aspect in designing a toy. Besides, one feels conscious of a great responsibility. In a child, playing is the first form of learning. The object, therefore, must have an educational function and stimulate the development of several primary abilities such as motion, hearing, sight and touch. There are many rules one must keep and the task is much more complex than what it seems. Nevertheless we are honored in being able to contribute in this area. This is how we began our joint work with CHICCO, a firm which really has the know-how in terms of toys. Together we designed toys which can be transformed, multifunctional, multisensorial and interactive, with all the necessary care and accuracy to help todays children to become tomorrows adults.

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